QUE announces Shikhar Dhawan as investor, partner and brand ambassador

The onboarding of Shikhar Dhawan will be critical to QUE's success, as it will allow the brand to increase marketing efforts, and improve product offerings.

QUE, one of the top eyewear brands, has announced a partnership with the ace Indian cricketer, Shikhar Dhawan.

Through this agreement, the nation’s celebrated southpaw batter becomes an investor, partner and brand ambassador for QUE.

QUE, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is preparing for its launch with the promise of capturing the market with its premium, engaging variety.

Shikhar’s appointment as an investor, partner, and brand ambassador will be critical to QUE’s success, as it will allow the brand to debut rapidly, increase marketing efforts, and improve product offerings. With the goal of democratising style and quality, QUE wants to make its premium sunglasses available to a large premium audience in India and beyond.

On the development, Shikhar Dhawan said, “I am delighted to be associated with QUE, a brand that shares my commitment to quality and style. As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes.”

Shashank Saurabh, Co-founder and CEO of QUE, said, “We are excited about this strategic investment and partnership with Shikhar Dhawan as it serves as a strong validation to our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand. QUE is poised to gradually establish its presence in the market, paving the way to empower individuals from all walks of life to embrace and celebrate their individuality through our unique sunglasses offerings.”

Amitesh Shah, CEO of DaOne Group, said, “We believe in QUE’s potential to redefine standards and disrupt the sunglasses market. We look forward to collaborating closely with exciting startups like QUE to create a solid impact. We are committed to working hand in hand with QUE to ensure that we disrupt the sunglasses industry in India, to begin with, and subsequently internationally as well.”

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