The Bundesliga club, RB Leipzig have announced the German sports manufacturer, Puma, as their official kit sponsor starting from the 2024/25 season onwards. This partnership marks Puma slated to become the club’s executive partner in a long-term agreement.
Effective from July 1, 2024, from men’s and women’s teams to youth divisions and eSports squads, Puma will supply a diverse array of playing kits, matchday attire, and training gear. Additionally, the agreement extends to include the football school, ensuring brand presence across all levels of the club.
Beyond the realm of apparel, Puma stands to reap extensive benefits, leveraging its partnership to bolster sponsorship initiatives, merchandising endeavours, and matchday advertising opportunities. The iconic Red Bull Arena, home to RB Leipzig, will serve as a prominent platform for Puma’s branding efforts, amplifying its visibility and engagement within the football community. Furthermore, the RB Leipzig Football Academy will serve as a nexus for Puma’s promotional activities, fostering brand recognition among aspiring athletes and enthusiasts alike.
Embracing the digital age, Puma is poised to harness the power of digital platforms to amplify its activations, ensuring a dynamic and immersive brand experience for fans worldwide.
Johann Plenge, Managing Director, RB Leipzig said, “We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club.
“Not only will we benefit from PUMA’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. PUMA is young, dynamic and fast, which matches perfectly with our values as a club and our RB-Leipzig DNA.”
Arne Freundt, CEO, Puma, said, “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally. We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years.”
Puma is known for its innovative designs and production of athletic and casual footwear, apparel, and accessories. Headquartered in Herzogenaurach, Bavaria, Germany, Puma has solidified its position as the third-largest sportswear manufacturer globally. The entity’s notable partnerships include Delhi Capitals (DC), LALIGA, CONMEBOL and Formula 1. Among the roster of celebrated athletes are Mohammad Shami, Virat Kohli, Sunil Chhetri, Gurpreet Singh Sandhu, and Harmanpreet Kaur.
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