Puma signs multi-year agreement with CONMEBOL

The arrangement between Puma and CONMEBOL will kick-start in 2024.

The German multi-national sportswear and equipment brand, Puma has announced a partnership with the governing body of football in South America, CONMEBOL.

The arrangement between the two parties will kick-start in 2024 as a three-year agreement, in which the German brand will be seen providing official match balls for the competitions organised by CONMEBOL. Along with match balls, Puma will also deliver referee uniforms and staff kits during these events. 

CONMEBOL tournaments in futsal, beach football, and women’s categories, as well as pre-Olympic and youth categories, will include Puma sports equipment.

Alejando Dominguez, President, CONMEBOL, said, “For Conmebol, we are greatly satisfied to partner with a globally renowned company and a brand widely recognized around the world. South American football is characterized by the talent, passion, and determination of its players. We feel that Puma also embodies these values.”

Carlos Laje, Puma’s Latin America General Manager, said, “We are proud to join forces with Conmebol. We want to continue creating major milestones in football and we believe this is a unique opportunity to convey our joyful, determined, confident, and brave way of viewing sports.”

Before this deal, the South American organisation had signed the dotted lines with Mercado Libre

Puma SE is a German multinational firm located in Herzogenaurach, Bavaria, Germany that creates and manufactures sports and casual footwear, clothes, and accessories. Puma is the world’s third-largest sportswear producer and the company was established by Rudolf Dassler in 1948. 

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