The French top-flight club PSG has landed a two-year contract deal with the French fashion brand Dior. The deal will now allow Dior to provide the official clothing for the club.
It’s the very first time that Dior has collaborated with a sports team. The brand, which is headquartered in Paris has created dozens of new outfits including casual and formal attire, varying from suits to polo shirts embroidered with the PSG badge.
Before bringing Dior on board, PSG used to work with the German brand Hugo Boss. The German brand used to serve as the official tailor for Les Parisiens.
PSG is known for gifting its fans with creative football kits and merchandising every season. This new partnership deal with Dior will allow PSG to go deeper into the world of Fashion and Lifestyle and to gift the players and fans with more artistic designs.
To attract the US Market, PSG inked a deal with Nike’s Jordan brand. Jordan provides PSG with seasonal football kits and other on-pitch merchandising with a more aesthetic look than the usual Nike brand.
It has been a very busy summer for PSG as they have had one of the best transfer markets in the history of football by signing the likes of Lionel Messi, Sergio Ramos, Achraf Hakimi, and Gianluigi Donnarumma.
PSG also landed a three-year regional partnership deal with the Latin American online betting provider Playbetr to extend its foot in the gambling sector. They later extended their tie-up with the multi-asset broker HotForex as well.
PSG seems to be growing on the pitch as well. They have won all of their last league games and sits on the top of the Ligue 1 table.