French club Paris-Saint Germain announced its regional deal with the online betting provider Playbetr. The deal has been signed for three years and will see Playbetr become the ‘Official Latin American Betting Partner’ of the French club. Targeting the Latin American audiences Playbetr will be getting digital overlay technology installed around the home stadium of the club providing for a better outreach in the Latin American community.
Marc Armstrong, PSG’s chief partnerships officer said, “We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first-ever official Latin American betting partner, we believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand.”
Along with this, Playbetr will be promoting special offers across every digital platform of the club and will collaborate on special promotions.
PSG has been heavily popular following the signing of the Argentine legend Lionel Messi from Barcelona, strengthening their squad even further.
Commenting on the deal, Marvin Jones, chief marketing officer of Playbetr said, “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial. Paris Saint-Germain has built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”
They began their Ligue 1 campaign with a victory against Troyes as they won 2-1 away from home. PSG will be seen in action next on August 15, Sunday where they will be playing Strasbourg at Parc des Princes at 12:30 AM IST.