Paris Saint-Germain, Hisense forge partnership renewal

The collaboration between PSG and Hisense will remain in effect until the conclusion of the 2024–25 season.

The Ligue 1 club, Paris Saint-Germain (PSG) have inked a partnership renewal with the Chinese electronics brand, Hisense for another two years.

The collaboration will remain in effect until the conclusion of the 2024–25 season. The two entities began their international collaboration in August 2020.

Since Hisense TV is affiliated with the Parisian club, it now comes standard with an integrated Sports Mode. In addition, Hisense has produced three advertisements featuring players from the Ligue 1 club since the commercial agreement was first established. In March 2023, the most recent of the ads received over 106 million impressions and 48.3 million views. Hisense can leverage the Parisian club’s fan base, the team has more than 200 million followers and is one of the largest in sports, to launch innovative marketing campaigns that will attract new customers.

Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, said, “We are delighted to be continuing our adventure with Hisense, a company that shares our philosophy. Innovation is at the heart of our collaboration and our determination to continue enriching the experience of our customers and fans beyond the screen.”

Catherine Fang, Executive Vice President, Hisense International, said, “The relationship with Paris Saint-Germain represents an integral part of Hisense’s wider sports strategy, bringing happiness to millions of families through technological innovation and delivering perfect TV quality to consumers in Europe. We believe that through this partnership, we can continue to create the best possible at-home viewing experience for the Parisian club and its fans throughout the world.”

Founded in 1994, with its headquarters in Qingdao, Shandong Province, China, the Hisense Group is a global Chinese manufacturer of large appliances and electronics. Hisense’s primary line of business is televisions, and as of 2004, it had the greatest market share among Chinese television manufacturers.

Les Parisians are also competing in the UEFA Champions League’s group stage, where they defeated Borussia Dortmund (BVB) 2-0 last Wednesday. In the French top-flight football, the team is currently lagging in the fifth position and will be looking forward to moving ahead and consolidating its position in the league. 

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