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AS Monaco build an alliance with APM Monaco

Following the accord, APM Monaco has been named the main partner of AS Monaco for the ongoing Ligue 1 season.

The Ligue 1 team, AS Monaco have announced a brand new partnership with the Monaco-based luxury fashion and jewellery brand, APM Monaco.

Following the accord, APM Monaco has been named the main partner of the Rouges et Blancs for the ongoing season.

The logo of the fashion brand will be placed on the front of the teamโ€™s jerseys. The two brands will be able to connect with the communities of each organisation through a variety of events arranged throughout the relationship, such as the development of an exclusive collection.

Thiago Scuro, Chief Executive Officer of AS Monaco, said, “We are delighted to welcome APM Monaco, a symbol of Monegasque elegance, as the Clubโ€™s new main partner. This association between two brands sharing the same local anchorage and both showcasing the Principality on the international stage was an obvious choice. We are looking forward to this collaboration, which once again demonstrates the Clubโ€™s appeal and AS Monacoโ€™s ability to respond to different brand challenges.โ€

Philippe Prette, CEO of APM Monaco, commented, โ€œAs a Monegasque brand, we are extremely proud to support AS Monaco. This partnership was an obvious way of highlighting our Monegasque origins and our pride in contributing to the image of the Principality. Itโ€™s a wonderful professional and personal adventure.โ€

Before this signing, the unit already onboarded brands such as 6686 Sport, Royal Caribbean International, and Yomoni to its sponsorship portfolio.

APM Monaco, founded in Monaco, Monte Carlo, in 1982, is a fashion jewellery business that blends the South of France’s laid-back vibe with the elegance of Monaco.

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