The Ligue 1 team, AS Monaco have announced a brand new partnership with the Monaco-based luxury fashion and jewellery brand, APM Monaco.
Following the accord, APM Monaco has been named the main partner of the Rouges et Blancs for the ongoing season.
𝗟’𝗘𝗟𝗘𝗚𝗔𝗡𝗖𝗘
— AS Monaco 🇲🇨 (@AS_Monaco) November 3, 2023
𝗟𝗔 𝗣𝗔𝗦𝗦𝗜𝗢𝗡
𝗟𝗔 𝗗𝗘𝗧𝗘𝗥𝗠𝗜𝗡𝗔𝗧𝗜𝗢𝗡
C’est l’esprit de l’alliance entre l’AS Monaco et @apm_monaco 🤝
Un partenariat qui célèbre les valeurs de la Principauté de Monaco 🇲🇨 pic.twitter.com/awN3SnY4I5
The logo of the fashion brand will be placed on the front of the team’s jerseys. The two brands will be able to connect with the communities of each organisation through a variety of events arranged throughout the relationship, such as the development of an exclusive collection.
Thiago Scuro, Chief Executive Officer of AS Monaco, said, “We are delighted to welcome APM Monaco, a symbol of Monegasque elegance, as the Club’s new main partner. This association between two brands sharing the same local anchorage and both showcasing the Principality on the international stage was an obvious choice. We are looking forward to this collaboration, which once again demonstrates the Club’s appeal and AS Monaco’s ability to respond to different brand challenges.”
Philippe Prette, CEO of APM Monaco, commented, “As a Monegasque brand, we are extremely proud to support AS Monaco. This partnership was an obvious way of highlighting our Monegasque origins and our pride in contributing to the image of the Principality. It’s a wonderful professional and personal adventure.”
Before this signing, the unit already onboarded brands such as 6686 Sport, Royal Caribbean International, and Yomoni to its sponsorship portfolio.
APM Monaco, founded in Monaco, Monte Carlo, in 1982, is a fashion jewellery business that blends the South of France’s laid-back vibe with the elegance of Monaco.