A23, an online gaming platform, has announced that it will serve as an associate title sponsor of the upcoming Rupay Prime Volleyball League (PVL) 2022.
As the official title sponsor, A23 will aim to bring volleyball to the forefront and unite the country in a common spirit. This partnership will also provide A23 with access to key PVL players from the league, as well as television spots and strategic in-stadium advertising, showcasing the brand as a professional responsible gaming platform for gamers to improve their skills and become gaming champions.
Seven franchises from seven different cities will compete for the trophy in the league. Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts are the seven franchises. The league gets underway on February 5 at Hyderabad’s Gachibowli Indoor Stadium.
Welcoming A23 as an official title sponsor, Tuhin Mishra, MD, Baseline Ventures on behalf of the Prime Volleyball League, said, “It is a privilege for the Prime Volleyball League to be powered by a leading online gaming platform like A23. It is great to see that A23 has taken a keen interest and invested in a sport that is fast-paced, exciting, and perfectly matched for our young and dynamic nation. Volleyball and online gaming have made significant strides in recent years and we hope such partnerships continue to mutually benefit each other.”
Deepak Gullapalli, Founder & CEO, Head Digital Works, said, “The collaboration with Prime Volleyball League comes at a perfect time for us in our attempt to build further on our already existing brand as a market leader in the gaming space. I hope the road ahead promises exciting propositions for our A23 users as Volleyball will give us a chance to support the sport in the years to come, and in turn, gain substantial traction for our brand.”
Recently, EatFit has also signed with the Rupay Prime Volleyball League as an associate sponsor and official nutrition partner.
The Rupay Prime Volleyball League will be aired live on Sony Six and Sony Ten 3. The league will also be streamed live on Sony’s premium OTT platform, SonyLIV.