Curefoods’ healthy food platform, EatFit has signed with the RuPay Prime Volleyball League (PVL) as an associate sponsor and official nutrition partner.
The league kicks off on February 5 at Hyderabad’s Gachibowli Indoor Stadium.
Seven franchises will compete in a single round-robin format, with the top four making it to the semifinals. PVL 2022 will feature 24 matches which will include three knockout matches, spread out over 23 days.
The league will feature seven franchises from seven different cities competing for the trophy. The seven franchises are Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts.
Gokul Kandhi, chief business officer, Curefoods, said, “We are very excited to partner with the Prime Volleyball League this year. Nutrition and health are at the very core of EatFit’s philosophy, and we constantly endeavour to partner with entities that align with our desire to promote a healthy mindset among people. We understand the importance of nutrition in sports and will be supporting athletes with the right nutrition that is needed for them to perform their best on the court. We hope that this association helps us put forth our message even stronger and inspire people to adopt healthier lifestyles and food habits. With this association, we are also very keen to play our part in further promoting volleyball as a sport in India. We look forward to a long-lasting association with the Prime Volleyball League in years to come.”
Tuhin Mishra, co-founder and managing director, Baseline Ventures, said, “We are ecstatic to welcome EatFit, one of India’s largest healthy food platforms as the Central sponsor of the RuPay Prime Volleyball League powered by A23. Healthy eating has become a key factor in our lives, and everyone is taking it seriously. With EatFit committed to making healthy eating fun and sustainable, I believe this association is a perfect match as in sports Nutrition is as important a factor as the physical aspect of the sport. We look forward to a long and fruitful partnership with EatFit.”
Earlier in January, as the official content partner, the social media platform, ShareChat and the short video app, Moj teamed up with the Prime Volleyball League.
In the first match, the home team, the Hyderabad Black Hawks, will take on the mighty Kochi Blue Spikers. All matches will begin at 7 PM IST, with the second match beginning at 9 PM IST on doubleheader days.