The PGA Tour has announced a new partnership deal with a national homebuilder, Dream Finders Homes. This new deal will make Dream Finders Homes the official home builder of the PGA Tour and PGA Tour Champions until 2026.
The US-based company will have a presence in programming across the PGA Tour’s social and digital properties, which includes staging an Instagram campaign “Moving Day”.
Dream Finders Homes has also indicated that it will host business golf outings and form relationships with Tour experts, as well as host hospitality events for key stakeholders and guests at select PGA Tour events.
Brian Oliver, PGA Tour Executive Vice President of Marketing & Corporate Partnerships, said, “We are excited to have Dream Finders Homes as the first home builder to be an Official Marketing Partner at the PGA Tour. We’re confident that the PGA Tour platform will provide an excellent backdrop to showcase the Dream Finders Homes brand through our players, media and tournaments.”
Patrick Zalupski, Dream Finders Homes CEO, commented, “Dream Finders Homes is excited to partner with the PGA Tour and support golf’s growing popularity – we believe its mission strongly aligns with our corporate values: quality, integrity, and family. As we further expand our footprint in high growth markets, becoming the PGA Tour’s Official Home Builder will ensure golf fans across the country become acquainted with our company and mission.
“The game of golf, similar to building communities, brings together folks of diverse backgrounds; we feel this will be a mutually beneficial partnership as we work together to support golf’s next generation. See you on Moving Day!”
The golf company also signed a collaboration with the athletic wear company, NoBull last month. The brand has been named the official training apparel and footwear brand of both the PGA Tour and PGA Tour Champions, as well as the umbrella sponsor of PGA Tour Active.
The partnership will now see the organisation initiate and build custom content within the PGA Tour Active website through 2027, with its products also available on the Player Performance Centres.