The PGA TOUR has announced a new multi-year agreement with a high growth athletic footwear, apparel and accessory brand, NOBULL. Following this association, NOBULL has been labelled as the official training apparel and footwear of the PGA TOUR and PGA TOUR Champions and the umbrella sponsor of PGA TOUR Active through 2027.
As part of the TOUR’s official marketing partner programme, NOBULL will activate and create custom content within PGA TOUR Active, a TOUR platform featuring professional golfers’ health, fitness, and lifestyles, where fans can get an inside look at the techniques and activities that help the world’s best golfers perform at their peak.
NOBULL products will be available at the Player Performance Centres, which are cutting-edge mobile fitness centres that travel to PGA TOUR and PGA TOUR Champions events and provide fitness and training equipment as well as recovery technology to players on-site throughout the season.
Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships, said, “We are excited to partner with NOBULL to provide athletic footwear, apparel and training expertise in our Player Performance Centers. Our golfers recognize the importance of proper training in order to reach peak performance and aid with career longevity. NOBULL will provide our athletes with the resources and tools needed to achieve their training goals.”
Marcus Wilson and Michael Schaeffer, both Reebok veterans, founded NOBULL in 2015. The company sells footwear, apparel, and accessories on its website, in permanent and pop-up stores, and at a variety of events. NOBULL has recently expanded its training options to include running, cycling, and trail running, and it will continue to do so in the future.
NOBULL Chief Marketing Officer, Todd Meleney, commented, “We are thrilled to partner with a premier organization like the PGA TOUR and introduce our brand to the global golf community. NOBULL is a training brand for people who work hard and don’t believe in excuses, and we’re excited to support the PGA TOUR and golfers who put in the work of the course each and every day. Through training, this partnership will amplify the evolution of golfers as athletes.”
NOBULL athlete Scott Stallings and PGA TOUR Player Performance Center trainers will collaborate to create training and performance content for PGA TOUR Active, as well as host community workouts at TOUR events. NOBULL’s latest products will also be available to PGA TOUR and PGA TOUR Champions players and trainers to aid in their training.