The Pakistan Super League (PSL) unit, Peshawar Zalmi have inked a new sponsorship agreement with the radio channel, FM91 Pakistan. Following this new deal, the brand has been named the new official radio media partner of the team for the eighth season of PSL.
FM91 Pakistan’s transmissions reach Gawadar, Islamabad, Lahore, and Karachi. The media arm of the Interflow Group, Air Waves Media (Pvt) Ltd, is the owner of the radio station. Lahore, Islamabad, and Multan are home to the station’s production facilities in addition to its Karachi headquarters.
For the 2023 season, the Zalmis have also secured sponsorship agreements with TCL, GTR Tyre and Red Bull.
The Zalmis will be eyeing the prestigious title for the second time in this edition, as they had won last in 2017. They will take the field for the first time against Karachi Kings on February 14 in Karachi.