Caisse des Dépôts, the French public sector financial institution, has teamed up with the Paris 2024 Olympic and Paralympic Games.
In this agreement, the brand has been appointed as the official partner of the great quadrennial sporting event of the world.
Caisse des dépôts is a financial institution in the French public sector that was founded in 1816 and is governed by the Parliament.
The agreement improves the business’ ties to the regional organising committee as it is already involved in the Athletes’ Village project. Together with its affiliates Icade and CDC Habitat, Caisse des Dépôts is constructing a portion of the Athletes’ Village. It additionally backed the favoured Paris 2024 bid in 2017.
Along with Accor Live Limitless, Groupe ADP, ArcelorMittal, Cisco, Danone, CMA CGM, Decathlon, FDJ, GL Events, Le Coq Sportif and PwC, Caisse des Dépôts joins the third tier of the events’ sponsorship ladder as the 12th official partner.
The agreement was made public at the same time when Paris 2024 unveiled Arena Group as an official supporter. Arena Group is a UK-based events firm that supplies temporary seats and structures for big sporting events.
Paris 2024, President, Tony Estanguet, said, “Innovation is a real philosophy that we share with Caisse des Dépôts, a historic institution looking to the future, committed to economic development and the ecological transition of territories. The DNA of Caisse des Dépôts aligns with ours at Paris 2024, where we have the ambition to organize a spectacular Olympic Games, but also a more responsible, inclusive, innovative, and meaningful games. Since 2017, we are very happy to count on the support of Caisse des Dépôts, which is even more committed today by becoming an official partner.”
The multi-sporting event is slated to begin on July 26 and last through August 11.