Paris 2024 Olympic and Paralympic Games has signed a deal with Accor, a leading global hotel group and the largest hotel operator in France, making it the official partner. Accor will be seen assisting Paris 2024 with the accommodation and management of the athletes and media as part of the deal.
The experience of Accor will enable the athletes and media representatives to enjoy a high quality of service, as expected from a leading hotel group. The hotel group has also announced launching a booking platform, provided by ResaEvents, through which the athletes and media could easily book a hotel for stay all around in France.
The hotel group having more than 1,600 destinations and 20 brands under them will also be giving a variety of choices to people, ranging from luxury to low-cost stays. Lastly, Accor would also be rewarding its loyal customers in between this event by offering them points, which the customers can redeem later spending on unforgettable gifts.
Speaking on the occasion, Tony Estanguet, Paris 2024 President said, “I am delighted to welcome Accor into the Paris 2024 family. This partnership marks the culmination of our close collaboration with one of the world’s leading hotel groups, right since the bidding phase. It reiterates our shared objective to offer all those involved in the Olympic and Paralympic Games – the athletes, officials, and media – service and experience that reflect our special take on welcoming in France when we host them for Paris 2024. Benefiting from optimal living conditions, they will be able to focus on what really counts – the show and their performance.”
Adding to it, Sébastien Bazin, Chairman, and CEO of Accor said, “We share great many values with Paris 2024, including the importance of working together, uncompromisingly high standards, generosity, and flying the flag for France on the world stage. Accor is proud to partner with the Olympic and Paralympic Games Paris 2024 when athletes and spectators from the world over will come to France to see what we have to offer. Our employees and teams are already pulling out all the stops to show the world what hospitality means in France and offer everyone an unforgettable experience and stay during the greatest sporting event on the planet. Paris is hosting the Games, and we will be ready to host the people who are making them happen.”
Following this partnership announcement, Accor has expanded its sponsorship portfolio, the hotel group already had the French Open tennis Grand Slam since 2015. While its Accor Live Limitless (ALL) brand is the main sponsor of football giants Paris Saint-Germain.
Other than this, Accor has recently signed a partnership with the 2023 Rugby World Cup and the upcoming football festival Qatar World Cup 2022. Accor will also be joining Coca-Cola, Omega, Intel P&G, Visa, Toyota, EDF, and PWC in the Paris 2024 partnership list.