Paris 2024 Olympic Games have signed the French sporting goods retailer Decathlon as their newest sponsor. The sports retail organization will join the official list of partners of the 2024 edition of the Summer Games, with 45,000 volunteers at the mega event as part of its role in the designated sponsorship category.
Decathlon will also organise several Paris 2024-themed events in their 330 France-based shops across the nation, including sporting challenges and other initiatives.
The sports chain shop will also market Paris 2024-branded products in-store and across online platforms in the upcoming months.
“Almost three years to the day before the Paris 2024 Olympic and Paralympic Games, Decathlon has become an official partner,” an official from Paris 2024 said.
“Paris 2024 and Decathlon share the same ambition – to make the Paris 2024 Games a festive, well-attended and unifying event to help promote sport and fitness for everyone in France.”
“Decathlon hopes to use this partnership to share its values with the many – values of sport, vitality, respect, caring and excelling oneself – and to convey these to the next generations.”
In the previous week, Paris 2024 organisers also enrolled a pharmaceutical company Sanofi as the latest top-tier sponsor to the Games.
The official partner category of the Paris 2024 Olympic Games are PricewaterhouseCoopers (PwC), technology company Cisco, French National Lottery operator La Française des Jeux (FDJ), and sports equipment manufacturers Le Coq Sportif, with Decathlon being the newest addition along with the existing sponsors.