The Formula 1 team, Oracle Red Bull Racing has announced a new partnership with the global leader in e-commerce technology, Rokt.
The two organisations will collaborate on numerous initiatives to promote more diversity in F1 racing and beyond as Rokt joins as an official team partner.
In this deal, the Austrian racing team will undertake efforts with its new partnership with the goal of boosting diversity both inside and outside of Formula 1. Moreover, Red Bull intends to hire a female eSporter for its own sim racing squad, among other things.
The RB19, Max Verstappen and Sergio Perez’s racing overalls, and other team equipment will all bear the Rokt name.
Bruce Buchanan, CEO, Rokt, said, “Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, e-commerce and other fields across the globe.
“Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, commented, “We’re thrilled to add Rokt as a Team Partner and we very much look forward to working together to bring a more diverse workforce into the sport and into the sim racing world. Rokt is committed to fostering diversity and empowering women both within its own organisation and in society at large and we’re proud to work together to launch a virtual program to recruit female esports drivers as one initiative under our new partnership.”