Formula One’s prominent franchise, Red Bull Racing has expanded its partnership with the computer technology corporation, Oracle. Through this agreement, the racing team appointed Oracle as its official title sponsor and would also unveil the new car RB18 for the upcoming season.
Through this collaboration, the team would extensively utilize the Oracle Cloud across its important operations such as AI machine learning sourced driver training, engine development and race strategies. In addition to this, the Oracle Cloud Infrastructure (OCI) will also enhance the data analysis and speed of the simulations that are run by the racing team to formulate tactics for winning.
Other than the on-track benefits, this partnership will also motivate the entities to further improve their fan engagement program, The Red Bull Racing Paddock. Both the parties would work together to inculcate new features and facilities to this program to advance an elated personalized experience for the fans.
Lastly, through this association, the racing franchise has launched its new gaming initiative with Oracle that is known as Oracle Red Bull Racing Esports.
Oracle Red Bull Racing’s Team Principal and CEO Christian Horner, gave his insights on the deal and said, “Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship. Discovering and reacting to opportunities quickly, is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.”
Oracle Red Bull Racing’s Chief Marketing Officer, Oliver Hughes, also commented on this association and said, “The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy. We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle’s world class innovation and technology will help us achieve that goal.”
Oracle Executive Vice President and Chief Marketing Officer, Ariel Kelman, put forth his comments on this expanded partnership and said, “Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off. Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F1. Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F1 team in the world.”
This extension is the result of the successful stint that the 2021 championship-winning team experienced with Oracle in the previous season.