In a significant multi-year partnership, the cryptocurrency trading firm, OKX has named the McLaren Formula One racer, Daniel Ricciardo as its newest brand ambassador.
During the 2022/23 season, the driver will be represented as the company’s ambassador and will spearhead an educative initiative for Formula One fans focusing on the benefits of cryptocurrency.
OKX signed a deal with the said F1 team in early May to become the team’s official principal partner. OKX pushed things a step further by teaming up with Daniel Ricciardo, one of McLaren Racing’s two top drivers, making its presence known in the world of F1 racing.
Furthermore, the designers will develop a limited-edition racing helmet featuring the OKX logo, that Ricciardo would don during the upcoming racing campaign. The 2022 Monaco Grand Prix would be the first track to see the driver in his new suit, which will debut on May 29.
“After spending time with Daniel talking about his passion for crypto trading but more importantly his desire to learn, it was obvious he is a seamless fit for OKX. The lovable F1 favourite will be integral in helping us expand the reach of OKX, supercharge the fan experience and educate new audiences on the benefits of trading responsibly with crypto. We are thrilled to be able to announce our long-term partnership ahead of the iconic Monaco Grand Prix, a race that is so special to Daniel,” said, Haider Rafique, Chief Marketing Officer at OKX.
Daniel Ricciardo, the F1 driver, said, “It is an exciting time in the world of crypto, the possibilities are endless. I’m honoured to partner with OKX, who are one the leaders in this space. They truly value their customers, and education, transparency and security is paramount to them. The fan experience is going to be at the centre of everything we do together, so expect big things from us this year. Game on!”