Formula 1 team, McLaren Racing has announced a new multi-year collaboration with the cryptocurrency exchange platform, OKX. Following this new deal, OKX has become the primary partner of McLaren Racing and the McLaren Shadow esports team.
Starting with the 2022 Miami Grand Prix, the company’s logo will appear on McLaren MCL36 F1 cars, the helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, as well as the McLaren F1 Team kit and McLaren Shadow Team kit.
Zak Brown, CEO of McLaren Racing, commented, “We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all-new levels.”
Besides that, the collaborators have stated that they value innovation and accessibility,’ with McLaren’s fan engagement programme aiming to innovate and develop new opportunities to bring people closer to the team.
Haider Rafique, Chief Marketing Officer of OKX, said, “The McLaren brand stands for everything that is great about F1. Speed, reliability, and performance are at the core of any top-class crypto trading platform. We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”
McLaren Racing has also recently announced a multi-year agreement with the innovative global healthcare company, Sanofi.