Nottingham Forest, Kaiyun Sports ink two-year affiliation

Nottingham Forest have named Kaiyun Sports as their official front-of-shirt sponsor.

The Premier League side, Nottingham Forest have unveiled a collaboration with the Asian digital sports platform, Kaiyun Sports.

In this two-year association, Forest has named Kaiyun Sports as its official front-of-shirt sponsor. The affiliation presents the privilege of being featured on the English top-flight club’s men’s first-team shirts to the Asian entity.

A Club spokesperson said, “We look forward to working closely with Kaiyun Sports on a number of exciting activations and initiatives to engage with new and existing audiences in Asia and across the world. Kaiyun Sports have a reputation for redefining the fan experience for global audiences of the Premier League and other dominant European leagues.”

Byrne Howard, Chief Marketing Officer of Kaiyun Sports, said, “The collaboration with Nottingham Forest Football Club will be a milestone for us to step onto the global stage.”

Kaiyun Sports’ unique app merges sports and entertainment enabling its users with an intriguing online and offline interactive experience. The entity also sources games from more than 30 different sports across the globe.

Kaiyun Sports has rich experience in teaming up with football teams from Europe – Real Madrid, Inter Milan, Crystal Palace and Aston Villa FC.

Prior to this development, ahead of the commencement of the current season, Nottingham Forest also inked deals with Ideagen, E.ON and adidas. The Reds have currently acquired the 14th position in the Premier League standings with three points. The unit played three fixtures, so far, lost twice and won once. The team will next take on Chelsea on Saturday at 7:30 PM IST in an away game.

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