The Premier League side, Nottingham Forest have unveiled a multi-year association with the German sports apparel entity, adidas
In this development, adidas has been named the official kit partner of the English top-flight club’s first team, academy and women’s. The collaboration will kick-off on Saturday, July 1. adidas will also be responsible for manufacturing Forest’s technical apparel and playing kit including the upcoming season’s home kit which will be unveiled on Thursday, July 13.
This new partnership is followed by the historic association between the two parties which initially started in 1977. The German brand was also the official kit manufacturer of Forest from 2013 to 2018.
Nottingham Forest Chairman, Nicholas Randall KC, said, “We are delighted to announce adidas as our new official kit partner.
“adidas is a highly respected global brand with a special relationship with Nottingham Forest arising from the iconic shirts forever associated with our European Cup successes.
“We now look forward to working together again with the aim of writing a new story of achievement for the current generation of our supporters.”
Chris Walsh, VP brand, adidas North Europe added, “Nottingham Forest has an incredibly rich history in football, and it is an exciting prospect for adidas to partner with the club for the foreseeable future.
“adidas worked with the club during some of its most successful times, including the club’s two European Cup wins in 1979 and 1980.
“We now look forward to further success with the club and its passionate fans in the coming years.”
adidas has rich experience working with some of the prominent clubs and competitions in football – FIFA World Cup, UEFA Champions League, Manchester United, Real Madrid, and Olympiacos.
Nottingham Forest will kick-off their new English top-flight season on August 12 against Arsenal at 5 PM IST.