The Premier League club, Aston Villa FC have announced a new sponsorship association with an Asian betting platform, Kaiyun Sports. With this new deal, the company has become the club’s official principal partner and official sleeve partner.
As part of the deal, for the ongoing season, the Asian betting firm will have its branding featured on the sleeves of the first-team playing kits.
Kaiyun Sports, Asia’s leading digital sports platform, has created an exclusive app that combines sports and entertainment, allowing access with an engaging online and offline interactive experience.
Aston Villa Chief Commercial Officer Nicola Ibbetson, said, “We are delighted to be partnering with Kaiyun, a brand who share our challenger ambition. We look forward to working together, providing great experiences for fans.”
Kaiyun Sports Chief Marketing Officer, commented, “Kaiyun Sports look forward to working with Aston Villa to write a new story of football co-operation. We will work together to create a safe online and offline interaction for users – a one-stop sports and entertainment platform, providing fans around the world with a top sports experience.”
Recently, Aston Villa FC have also inked association with Duelbits as the official European betting partner.
The team performed fairly good but only managed to get one win in three matches. They will play West Ham United next on Sunday and will look to get another three points.