The Premier League side, Nottingham Forest have announced a sponsorship extension with a German multinational electric utility company, E.ON.
As part of the deal, the brand will continue to act as an official sustainability partner, and will also now become the club’s new official training wear partner.
The new agreement, signed ahead of the 2023/24 season, is an exciting evolution of cooperation that began in 2021. The two groups will collaborate on a number of campaigns, such as the formation of a new ‘Sustainability Council’ to assist the club in improving its strategy for sustainability. This could include discovering alternatives for producing renewable energy at The City Ground and installing smarter, more energy-efficient technologies at the Academy.
As part of the solidified contract, the E.ON logo will additionally be present on all first-team adidas training apparel for both the men’s and women’s teams as both parties look to capitalise on a successful Premier League campaign during the 2022–23 season, which saw Forest Women win the league and cup double and the men’s team solidify its Premier League status.
With more than 4,000 employees in the city and tens of thousands of energy consumers at home and in businesses, E.ON is not only one of the top energy corporations in the UK and Europe but also a significant contributor to the local community in Nottingham.
E.ON is going to utilise its alliance with Forest to help prioritise its work with its millions of customers. The brand will assist to be more sustainable at home, help businesses minimise their carbon footprint, and help local authorities and government departments develop smart and sustainable cities as part of its efforts to contribute to the energy transition in the UK, a key component in the fight against the environmental catastrophe.
Nottingham Forest’s Chief Commercial Officer, Tyson Henly, said, “E.ON is a well-established, pan-European brand with a significant local presence in our footballing city of Nottingham and we are delighted to build our relationship with the brand to the next level and have it integrated with our on and off pitch presence.
“An extended partnership with a prestigious brand like E.ON allows the Club to develop across many sustainability and operational goals and consolidates Nottingham Forest’s agenda as a UK, pan-European and growing worldwide presence as a Premier League Club, which will lead to significant progress in many areas in the coming seasons.”
Scott Somerville, Chief Marketing Officer of E.ON UK, said, “When thinking about the changes we can make at home, in business or at a city scale in order to be more sustainable – whether that’s to fight the climate crisis or save some money – it’s important to look at the small actions that can add up to a big impact. Elite sportsmen and women will tell you that’s the same mindset they take into each training session so by adding that dimension to our work together with Forest we hope it’ll benefit both organisations and many more beyond.
“Our partnership with Forest has already helped us to shine a spotlight on what we can all do to reduce our impact on the planet – everything from home insulation, solar panels and electric car chargers, right through to bigger projects which aim to help businesses and local authorities – and today’s announcement means we’ll keep doing that and more.”