Nottingham Forest name Ideagen as sleeve partner in a new extended deal

Following this new arrangement, Ideagen is set to serve as the official sleeve partner of Nottingham Forest.

The Premier League side, Nottingham Forest have announced a sponsorship extension deal with a global technology company, Ideagen.

Following this new arrangement, the brand is set to serve as the official sleeve partner of the club. For the 2023/24 season, the Ideagen logo will appear on the sleeves of Forest’s men’s, women’s, and academy teams.

Ideagen has been a key club partner since 2021, having originally joined as proud partners of the academy and girls’ development teams’ kits in the 2021/22 season. This extended and strengthened agreement will give Ideagen a platform to connect and interact with its worldwide client base, in addition to continuing its revolutionary CSR projects in local communities.

Ideagen has become one of the globe’s fastest-growing and most inventive software firms, with over 1,400 people and offices in the United States, India, Malaysia, and Australia.

Ideagen collaborated with the Nottingham Forest Community Trust to establish Think Big, a groundbreaking programme aimed at introducing youths, especially those from high-unemployment areas to the potential of a career in technology. Think Big has reached 24,032 kids in 65 Nottinghamshire schools since its inception in 2021.

Nottingham Forest Chairman, Nicholas Randall KC, said, “We are delighted to be strengthening our relationship with Ideagen, who have been tremendous partners over recent seasons. We are proud to align with a successful, ambitious and innovative Nottingham-based organisation with an agenda of global growth, and values that mirror our own. As well as working with Ideagen on helping to promote and grow their global business, we are equally proud of the work that has been done in association with our Community Trust, namely the Think Big programme, which is already making a transformational change to the lives of young people in and around Nottingham.

“As we continue to grow the Women’s team, following their amazing league and cup success last season, we are delighted that Ideagen will also be supporting them with their partnership investment.”

Nottingham Forest Community Trust, CEO, Calum Osborne, said, “Think Big has been an astounding success. We are thrilled to witness the positive impact it has had on the lives of young individuals in our community. Through this partnership, we have been able to provide invaluable opportunities and support to empower these aspiring minds, guiding young people toward success in the tech industry. Together, we are truly making a difference and shaping a brighter future for the next generation.”

Ideagen, CEO, Ben Dorks, said, “As a Forest fan and season ticket holder, it’s an incredibly proud moment for me to see the Ideagen logo on the Forest shirt. Ideagen’s values are Community, Ambition and Adventure and in the last few seasons partnering with Forest we have experienced all of this and more. Companies all around the world use our software to keep people safe and protected.

From planes in the air, to the food and drink on our tables, to getting drugs and life-saving medical equipment to patients faster, Ideagen plays an important part. Our roots are proudly in Nottingham and this community, and I’m really looking forward to the season ahead.”

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