The Premier League (PL) team, Newcastle United have announced a partnership renewal with the national flag carrier of Saudi Arabia, SAUDIA.
With this deal, the brand will remain the club’s official airline partner for the 2023–24 season and beyond.
The multi-year agreement recalls SAUDIA’s assistance to the club through the 2022-23 campaign, when the Saudi national carrier carried the Magpies’ first team from Newcastle International Airport to Riyadh for warm-weather training and a match versus Al Hilal.
Additionally, SAUDIA will interact with Newcastle supporters from all over the globe through special offers and experiences, in addition to reaching billions of football supporters via the club’s digital platforms and worldwide television viewership.
SAUDIA links travellers from over 100 countries to Saudi Arabia via its cutting-edge hub at King Abdulaziz International Airport in Jeddah and other important terminals around the country.
Newcastle United, Chief Commercial Officer, Peter Silverstone, said, “This is a natural step in our growing relationship with Saudia and follows our hugely successful partnership in 2022. We were incredibly impressed with Saudia, both on board our flights to and from the Middle East, and in what we experienced as our teams activated our partnership during the 2022/23 season.
“Saudia’s partnership activations were extremely well received by our growing local and global fanbase, with incredible digital results being achieved by both parties. Our ambition is to grow Newcastle United globally and to become the most popular Premier League club in Saudi Arabia and other territories around the world.
“Saudia will open up new markets for Newcastle United as we strengthen our connection with fans across the globe. We are very excited about the journey ahead. We relish the challenge and opportunity to support Saudia as it looks to expand its route network, and reach new audiences, through the huge global awareness Newcastle United can provide.”
Saudia’s Group Chief Marketing Officer, Khaled Tash, said, “At Saudia we have always strived to create meaningful connections that transcend boundaries, and our partnership with Newcastle United aligns with this vision. We recognised in Newcastle United a club with a rich history, strong values and a passionate fanbase that resonates with our own principles.
“The opportunity to connect with Newcastle United’s fanbase is a source of great excitement. The prospect of forging a bond with millions of fans and bringing them closer to our brand and values and to the Kingdom of Saudi Arabia is truly exciting. With our expanding route network and premier product we are keen to reach new audiences showcasing Saudi Arabia to the UK population but also growing awareness of the multiple leisure and business travel destinations Saudia provides through its hyper-connected global network.”
Before this deal, the club also roped in brands such as BetMGM, Sportsbet.io, and adidas to its sponsorship kitty.
The PL team is presently eighth in the league standings after winning four of its eight games. The club’s next match is tomorrow, October 21, against Crystal Palace.