The Premier League (PL) team, Newcastle United have announced a brand-new partnership with the American online iGaming and sports betting brand, BetMGM.
As per the collaboration, BetMGM has been named the official club partner of the Magpies for the current 2023-24 PL edition.
🤝 #NUFC have announced a multi-year partnership with newly launched UK ‘iGaming’ and online sports betting brand BetMGM.
— Newcastle United FC (@NUFC) September 26, 2023
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Throughout the course of the association, the brand’s logo will be featured at the club’s home stadium, St. James’ Park.
Commenting on the association, Peter Silverstone, Chief Commercial Officer, Newcastle United, said, “We are delighted to be introducing BetMGM as an official club partner. BetMGM already has a significant presence in the city of Newcastle, with the company’s UK office here, so it is a business that understands the football club, its fanbase and the region.
He also added, “We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.”
Sam Behar, UK Director at BetMGM, said, “Newcastle United’s re-entry into the world’s elite this season is a golden moment for the football club and its incredible fans. We are proud that the club has selected BetMGM as one of its betting partners for the upcoming season. With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs. The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.”
Before this alliance, the club also added entities such as adidas and Sportsbet.io to its sponsorship kitty.
The United States’ sports betting and online gaming industries are being revolutionised by BetMGM, a joint venture between MGM Resorts International and Entain Holdings. Both online and in MGM casinos across the country, BetMGM is the sole sports betting branch of MGM. The clients of the betting entity receive ‘golden’ deals and items. The comedian and Hollywood A-lister Chris Rock is the face of the company’s national advertising campaign, which highlights price increases, expanded bonuses, and the $2 million “Golden Goals” reward, the largest free-to-play prize in the business for correctly guessing six Premier League results.
After winning three matches in its six encounters, the English top-flight club is currently standing eighth in the league table. The club will head towards its next clash on October 8 against West Ham United.