The Premier League outfit, Newcastle United have announced a new sponsorship agreement with Saudi Arabia’s national carrier, SAUDIA. As part of the deal, the airline brand is set to become the club’s official tour airline partner.
The agreement was reached as the club is gearing up a warm-weather training camp in Riyadh in December.
As part of this agreement, the club will fly to and from Riyadh on a SAUDIA chartered flight to play Saudi Pro League champions Al-Hilal Football Club as part of the 2022 Diriyah Season. The airline will also launch the partnership’s official digital hub, Saudia-newcastleunitedfc.com, allowing enthusiasts to come out on top and win amazing prizes and once-in-a-lifetime experiences.
Newcastle United, Chief Commercial Officer, Peter Silverstone, said, “Whilst Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase, we are also very focussed on growing our fan base and following in Saudi Arabia and the rest of the Middle East. Our ambition is to become the most supported English Premier League football team in Saudi Arabia; a country whose population includes a large, young, passionate and highly engaged football community.
“We are delighted to partner with SAUDIA as our official tour airline partner, and we look forward to working with them during our trip to Riyadh and for the remainder of the 2022/23 English Premier League Season.”
SAUDIA binds visitors from more than 100 countries to Saudi Arabia via its cutting-edge centre at King Abdulaziz International Airport in Jeddah as well as other important terminals throughout the country.
Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, “We are committed to bringing the world to Saudi Arabia, and this includes partnering with global sporting giants to further evolve our landscape. We hope to form a cultural bridge between Saudi Arabia and the world as we believe our culture has the potential to transcend borders, whereby we inspire and connect with guests from around the world in new and meaningful ways.”