Newcastle United sign long-term association with is renowned for its quick service, fair betting, and enjoyable atmosphere.

The Premier League (PL) team, Newcastle United have announced a multi-year partnership with, a leading online sports technology and betting platform.

Through sharp content, insightful analytics, and incentives like cryptocurrency betting,, a Yolo Group company, has made a name for itself as a digital innovator in the sports sector. is a well-known sportsbook that was established in 2016, renowned for its quick service, fair betting, and enjoyable atmosphere. Live events, betting markets, and competitive odds are available to players. The entity provides great rewards to both new and returning consumers.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, commented, “ is a digital innovator and shares the club’s desire to unlock new ways of engaging with supporters and those who love sport. Having the digital expertise of as part of our Newcastle United family will help us to work together to create content and incentives that will benefit our fans in territories around the world.

“Having previously worked with, I have seen first-hand how they engage with supporters, breaking boundaries to activate new ideas. is a great addition to our growing family of partners and a one which will excite our global fan base.”

Tim Heath, Founder of Yolo Group, said, “We are absolutely delighted to partner with Newcastle United – a milestone moment for both organisations. This partnership represents an incredible opportunity to connect with fans not just locally, but across the globe. We share a common vision to push the boundaries of digital innovation in the sports industry and we are thrilled to work hand in hand with the club to create unforgettable moments for these dedicated supporters worldwide. This is a great partnership for everybody involved and we thank Kalus Kenny Intelex, and ISG for their invaluable contributions in making this a reality.”

Recently, the Magpies have also developed sponsorship ties with Sela,, and FUN88. Newcastle United have one victory and one loss thus far in the ongoing English top-flight season. On August 27, the squad will face off against Liverpool FC (LFC) at 9 PM IST.

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