The National Basketball League (NBL) has announced a sponsorship deal with the multinational car manufacturer, Mitsubishi Motors Australia. After a massive 23-year absence, these two parties have reunited for another two years.
As part of the deal, Mitsubishi Motors will serve as NBL’s principal and official vehicle partner.
.@MitsubishiAust is back on board and ready to help drive us forward 🚘
— NBL (@NBL) May 29, 2023
It's a landmark day 🙌 pic.twitter.com/xhftEWd1vb
This comes in addition to the NBL franchise Melbourne United’s essential collaboration and the newly announced collaboration with NBL1.
Basketball is the most rapidly growing sport in Australia, according to the firm, with more school-aged youngsters participating than any other. There are over 1.1 million registered athletes throughout the country, with ten NBL teams and 148 NBL1 teams spread across 75 clubs. With a multicultural player and fan base, the sport is inclusive, involving all age groups in a family-friendly environment.
Mitsubishi Motors claims it supports basketball at all levels of the playing pathway, from grassroots and junior development to elite.
Mitsubishi Motors Australia, Chief Executive, Shaun Westcott, said, “It is exciting for Mitsubishi Motors Australia to be returning to basketball as the Major Partner for the NBL. As the sport continues to grow and the League goes from strength to strength, we look forward to working alongside the NBL to make a positive difference across the basketball community from the grassroots to elite player level.”
NBL, Chief Executive, David Stevenson, said, “We are thrilled to be aligning with Mitsubishi Motors as our major partner. Mitsubishi Motors was one of the NBL’s key partners during the success of the 1990s and their return to the league is a credit to the growing strength of our competition. The NBL and Mitsubishi Motors are both searching for ambitious new growth plans. We look forward to working together to ensure more people are watching the NBL and more people are driving Mitsubishis, not only across Australia, but around the world.
“The NBL is coming off a season which featured record attendances, TV viewership, and digital engagement, and Mitsubishi Motors will only help accelerate the continued upward trajectory of our league.”
The forthcoming 2023/24 NBL season will kick off on September 28 at John Cain Area in Melbourne, where Melbourne United will take on the Southeast Melbourne Phoenix.