The online skill gaming company, Games24x7 released a new campaign for its fantasy platform, My11Circle featuring the legendary cricketers, Sourav Ganguly and VVS Laxman along with the youngsters Shubman Gill and Ruturaj Gaikwad. The 14-film ad is created by The Script Room.
The campaign has been labelled as “India ka Sabse Bada 1st Prize”. The film displays hilarious scenarios to showcase how every prize will look smaller in front of the magnificent prize awarded on My11Circle. The four individuals associated with the ads will be featured in largen than-life avatars. The campaign will air live on Star Sports and Disney+ Hotstar along with Facebook, YouTube and Instagram.
Commenting on the launch of the campaign, Saroj Panigrahi, Vice President, My11Circle said, “My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing 100 percent growth in user base last year. This is a testimony of our commitment to provide intuitive and personalised gaming experience to the players and rewarding their skill and passion for the game.
“As we are nearing the IPL’22 edition, we are very excited to launch our new ad campaign featuring a mix of legendary and young cricketing talent. Through such initiatives, we hope to boost our engagement with cricket fans in India and harness the potential of fantasy sports in the country.”
Ayyappan Raj, Co-Founder, The Script Room said, “It has been a great experience working with the My11Circle team again, and co-creating an interesting campaign for the IPL.” “We came up with the thought ‘My11Circle is offering the biggest prize, now everything else will look SMALL’. And we wrote a bunch of interesting scripts – keeping in mind the duration of the films, the celebrity time and executional constraints. With fantastic direction and international quality VFX, Achowe and the team at Chalk & Cheese made the idea come alive brilliantly. We’re very happy with the way the campaign has come about, and we are positive that it will be well received.”
Earlier this year, Lucknow Super Giants (LSG) also announced a three-year sponsorship deal with My11Cricle. The deal has been reportedly signed for INR 23 crore per year.