The online fantasy gaming platform, My11Circle has signed a three-year deal with the new Lucknow franchise of IPL. My11Circle has reportedly signed a record-breaking deal of Rs 23 crore per year with the RP-Sanjiv Goenka group owned Lucknow franchise.
Following this association, My11Circle has been named as the official title sponsor of the side for the upcoming season of the IPL. Adding to it, the logo of the fantasy gaming platform would be featured on the Lucknow team jersey.
Speaking on the occasion, Raghu Iyer, CEO, RPSG Sports said: “We are delighted to have My11Circle as our Principal Team Sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership.”
Adding to it, Bhavin Pandya, co-founder, and co-chief executive officer, Games24x7 said: “We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team. We believe that this partnership will further strengthen our engagement with millions of cricket fans across India.”
The newly sanctioned franchise of IPL, the Lucknow team, has started operating officially, and are currently searching for a good name for the side. While in the meantime, Andy Flower has been announced as the coach, Vijay Dhaiya has been signed as an assistant coach and Gautam Gambhir has been signed as the mentor of the team for the upcoming edition of the marquee Indian domestic league.