Games24x7 has launched a new campaign for the highly-anticipated ICC T20 World Cup on its fantasy sports platform My11Cirlce. The current BCCI President and the former Indian captain, Sourav Ganguly has been featured in the campaign.
The newly launched campaign named “Game ke Deewane” glorifies the passion and dedicated support of Indian cricket fans. The campaign, through its language, presents the idea, ‘Dewaano ki yahan kami nahi, par inkebina game bhi kuch nahi’ and ‘Game ke Deewane’.
While talking about the new campaign, Games24x7 co-founder and CEO Bhavin Pandya said, “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans. This excitement hits an apogee, when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”
The brand ambassador of MyCircle11 said, Sourav Ganguly said, “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers has been the most important factor in exalting cricket to a national passion that unites our country. As a player and captain of Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world.”
My11Circle is one of the leading fantasy sports platforms of India with a user base of 25 million players. Sourav Ganguly, the Indian Test team’s vice-captain Ajinkya Rahane, former Indian cricketer VVS Laxman and Bollywood actor Ranveer Singh are the brand ambassadors of My11Circle.