The National Basketball Association (NBA) has roped in popular Bollywood actor Ranveer Singh as its brand ambassador for India.
According to the agreement, Singh will work closely with the NBA to assist the league in their growth all over India. The 2021-22 season will mark the league’s 75th anniversary season and this would be an auspicious occasion to do the same.
Basketball is undoubtedly one of the most popular sports in the world and the NBA is truly the greatest league promoting the game.
Currently, the NBA has grown a lot especially because of the business built by the four leagues namely, the National Basketball Association, Women’s National Basketball Association, the NBA G League, and the NBA 2K League.
The NBA games and programming is accessible in 215 countries and territories and merchandise for sale is available in more than 100,000 stores in 100 countries.
The actor will feature in numerous digital initiatives taken by NBA India and will promote the league on social media platforms. Singh will also visit NBA All-Star 2022 in Cleveland, where he will try to promote behind-the-scenes social media content and witness NBA players and legends. Singh formerly went to the NBA All-Star 2016 in Toronto, where he took a seat beside the courtside at the NBA All-Star Game and met a lot of legends.
“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture, including music, fashion, and entertainment,” said Ranveer Singh in a statement. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country,” he added.
“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy. “Art, fashion, and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture,” he said.