Fantasy sports platform My11Circle by Games24x7 has brought in Indian Test Cricket Vice Captain and Delhi capitals batsman Ajinkya Rahane on board as brand ambassador ahead of the season 14 of the Indian Premier League.
Rahane’s arrival marks him as the fifth cricketer roped in by the online platform after previously being joined by former India skipper and BCCI president Sourav Ganguly, Australian allrounder Shane Watson, Afghanistan leg-spinner Rashid Khan and VVS Laxman.
The platform allows its users to play a number of games including hockey, football, kabaddi, and a lot more. Among these different sports, the fantasy cricket is the most sought game on the platform. Innovative and enticing offerings are available on the platform every cricket season. The users are able to earn small to big amounts by making a team of 11 players who happen to perform well in the matches being played. Along with Dream11, My11Circle is currently one of the leading fantasy sports platforms in India.
On the collaboration, the Delhi Capitals player has expressed his joy of being a part of an emerging online platform that has gained “immense popularity amongst cricket fans, especially those who have a deep understanding of the game”. He appreciates the passion and devotion of the fans who make up the backbone of the sport. He adds by saying, “I am delighted to collaborate with a brand, which is committed to making cricket fans feel special.”
My11Circle Vice President, Saroj Panigrahi also commented upon the occassion, “As we prepare for yet another exciting cricket season, we are delighted to welcome Ajinkya Rahane, one of the coolest and most courageous batsmen in international cricket, to the My11Circle family. With support and love from a community of 17 million+ skill gamers, My11Circle has become one of the top three fantasy sports platforms in less than two years since its launch”.
With already more than 10 million users of the platform, the company is keen on expanding its reach domestically as well as overseas. According to reports, the investors and the Vice President of My11circle told to those in knowledge, that the funds received by the parent company Play Games 24×7 totals a turnover of My11circle somewhere near $10 million. It will be targeting $15-$20 million in the coming year.