The world’s leading OTT platform for South-Asian content, YuppTV has bagged the exclusive broadcasting rights for the ICC Men’s T20 World Cup 2021. The marquee international tournament will be played between October 17 and November 14, which will include 45 matches. All the fixtures of the competition, which will be held in the UAE and Oman will be telecasted in 70 countries.
While commenting on this association, Founder and CEO of YuppTV, Uday Reddy said, “With the fan-base and craze for cricket, the ICC Men’s T20 World Cup is one of the most anticipated sports events globally. YuppTV aims and is committed to delivering this event to all cricket fanatics under our purview and contributing to the growth of viewers and fans of cricket. This event will also help us in building viewership across countries in different territories.”
“We are thrilled to continue our long-term association with YuppTV to drive engagement and popularity for the ICC Men’s T20 World Cup. The platform provides outstanding global reach and we hope to cater to all cricket fans by providing world-class coverage and enhanced viewing experiences across regions,” said Harry Griffith, Head of Syndication, Star TV Network.
The ICC T20 World Cup matches, which will take place in Sharjah, Abu Dhabi, Dubai and Oman, will be broadcasted in 70 countries across territories – Continental Europe and South East Asia, except Malaysia and Singapore.
Acquiring the broadcasting rights of the highly anticipated T20 World Cup, YuppTV will surely attract massive viewership throughout the competition.