The sports fantasy platform, My11Circle has appointed the Indian kabaddi star, Pawan Sehrawat as a brand ambassador.
Following the accord, the 27-year-old player will be seen in the brand-new campaign of the company, titled, “Ab My11Circle Banega Kabaddi ka Naya Maidaan” showing his immense excitement for the upcoming Pro Kabaddi League (PKL) season 10.
The ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ campaign aims to entertain as well as reach a wider audience and establish a platform that speaks to the many interests of sports enthusiasts all over the nation through the efforts of its well-known ambassador Pawan, and interesting programs. Fans will have a daily chance to win an SUV as part of the promotion, which will heighten the excitement of their gaming experience.
The campaign is scheduled to go live on the My11Circle app on the eve of the PKL Season 10 opening game.
Speaking on the partnership, Avik Kanungo, Associate Vice President – Brand and Marketing Strategy at Games24x7, said, “Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”
Pawan Sehrawat, commented, “I am excited to be associated with My11Circle, a platform that has been a pioneer in transforming how fans engage with sports. Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting.”
The marquee Indian raider will be seen playing for Telugu Titans in the upcoming PKL edition. He emerged as the most expensive buy in the auction for the second consecutive year.