The Indian Super League (ISL) club, Mumbai City FC, has penned down a new association with Fitbit for the ongoing season of the competition.
In this agreement, Fitbit has been named the official wearable and wellness partner by the team. In addition, the Mumbai-based ISL team will don Fitbit Charge 5 throughout the 2022/23 season of the competition. The collaboration will be enhanced through on-ground branding, digital content and print.
This association will enable Mumbai City FC to assess their activities with holistic wellness assistance provided by Fitbit.
Speaking on the association, Kandarp Chandra, CEO, Mumbai City FC said, “We are delighted to announce our partnership with Fitbit. We are involved in a sport that is seeing ever improving fitness and wellness levels not just in India but globally. Fitbit brings immeasurable expertise in not just health but also technology that will support the Islanders take one step towards the wellness standards we aim to hold ourselves to at Mumbai City. This partnership is further evidence of the growing commercial pull of Mumbai City FC, and we look forward to a fruitful partnership together.”
Alok Shankar, Head of Fitbit India at Google said, “We are excited to be Wearable and Wellness Partner of one of India’s most celebrated football clubs – Mumbai City FC. Mumbai City FC players will be able to benefit from the advanced health and wellness features available on the Fitbit platform. We look forward to having the team wear Fitbit Charge 5 to track their workout and recovery and manage their stress levels smarter during the 2022-23 ISL season.”
Apart from this brand-new partnership, Mumbai City FC have signed deals with Etihad Airways, Cup Noodles, Stake News, Fast&Up, Zixa Pain Relief, and DreamSetGo.
At the moment, the Mumbai team has acquired the seventh spot following a draw in its first game of the season. The team will be next seen in action tomorrow i.e. October 15 against Odisha FC at 7:30 PM IST.