The Indian life insurance company, Max Life Insurance has released a brand-new advertisement campaign featuring the Indian National Cricket Team captain, Rohit Sharma. The advertisement also features his wife, Ritika Sajdeh.
The advertisement provides a tapestry of real ordinary events that explore into the profound impact of “bharosa” (trust) on one another and the impact we make in the lives of our loved ones, under the theme line of ‘You are the difference’. This is the power couple’s third enthralling ad campaign.
The commercial portrays a series of touching situations in which Ritika’s considerate substitution of Rohit’s sandwich for a salad or their co-parenting practices demonstrate more than simply their personal dynamics. Ritika’s calming presence and straightforward solutions generate a sense of trust and steadfast support throughout the commercial film. The tagline “Aap hi to ho apno ka sabse bada bharosa, aur aapke bharose ke liye Max Life Insurance” symbolises the company’s devotion to protecting their clients’ lives.
Rahul Talwar, Chief Marketing Officer, Max Life Insurance, said, “Embedded at the heart of this campaign is the unwavering theme of ‘bharosa,’ a value that Max Life personifies. Rohit and Ritika beautifully epitomize the dynamics of trust and partnership. Together, they are an embodiment of our philosophy ‘You are the Difference’ inspiring individuals to protect the well-being and aspirations of their loved ones. Rohit and Ritika’s relatable journey mirrors the journey of countless couples, families, and individuals who find solace in the presence of their loved ones. Through this campaign, our focus is to underscore Max Life’s commitment – to stand by our customers when it matters most.”
Rohit Sharma, Captain of the Indian Cricket Team, said, “This TVC holds immense personal significance for me, as it brings together the essence of ‘bharosa’ and the impactful notion of ‘you are the difference.’ These values resonate deeply with my own principles. As a cricketer, the notion of being there for your team, through thick and thin, reflects the same spirit of trust and reliability. Ritika and I, through our journey, have emphasized the value of trust and the pivotal role each of us plays in our family’s well-being.”
Ritika Sajdeh, commented, “It’s truly reassuring to witness Max Life valuing the trust placed by customers. Max Life’s comprehensive suite of insurance solutions, financial guidance, and customer-centric approach enable individuals to take charge of their financial security and the well-being of their loved ones. Ensuring the well-being of my loved ones holds unparalleled significance to me, and I would encourage each individual to move towards ensuring a secured future for their families.”
Rohit Ohri, Group Chairman and CEO, FCB Group India, said, “Created by FCB Interface, Max Life Insurance’s latest campaign featuring Rohit Sharma and Ritika Sajdeh brings alive the many dimensions of ‘bharosa’ in the lives of modern, progressive couples. Through candid moments and relatable experiences, the campaign beautifully encapsulates these dimensions of ‘bharosa’. Further, this campaign looks to use AI to take personalization and accessibility to newer heights, ensuring that it connects with audiences like never before.”
He further stated, “In addition to the TVC, the campaign is breaking new ground with AI powered advancements. With cutting edge AI integration, the campaign sets its sights on unlocking personalisation and accessibility by enabling opportunities of limitless content creation with Rohit Sharma at the heart of it all. The fusion of Rohit Sharma and AI will enable content development aimed at elevating consumer experience across the board with videos that cater to their specific requirements. The campaign goes live on Linear Television (LTV), Connected Television (CTV), and Mobile platforms. The campaign will also tap regional markets through its vernacular versions- in 6 regional languages- Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati,” read a press release”.