The Premier League (PL) outfit, Manchester United have signed a commercial agreement with the global e-commerce platform, Scayle.
With this development, Scayle has been named the official e-commerce partner of the legendary club.
The deal will enable the brand to formulate a new dedicated direct-to-consumer e-commerce portal for the Red Devils in 2024.
Expressing his remarks on this remarkable agreement, James Holroyd, Chief Commercial Development Officer at Manchester United, stated, “Partnering with Scayle represents a significant milestone in our journey to offer the best possible e-commerce experience. Scayle’s deep-rooted expertise in e-commerce coupled with their commitment to delivering an industry-leading e-commerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”
Tobias Ring, Managing Director, Scayle, expressed, “We are looking forward to closely partnering with the club and demonstrating our ability to elevate customer experiences on such a global and storied stage. We will give our all to co-creating an e-commerce presence that Manchester United fans are proud of and does justice to the club’s legacy of continuously redefining excellence, both on and off the pitch.”
He further said, “Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one e-commerce platform for enterprise brands and retailers.”
Scayle is one of the enterprise e-commerce platforms that is growing the quickest in its arena. It was developed specifically for B2C use cases, with a focus on the fashion, leisure, and sports industries, and it provides the technology backbone for more than 140 online retailers.
Manchester United FC are currently standing in the eighth spot of the league’s points table. The unit has secured 32 points in its 21 games, that includes 10 wins, two draws and nine losses. The team will be looking forward to their next game against Wolverhampton Wanderers F.C. at the Old Trafford on Friday, February 2.