The Ligue 1 club, Lille Olympique Sporting Club (LOSC) have announced a new sponsorship deal with the online betting platform, 1xBet. This new collaboration falls under the regional partnership bracket in which the brand will be the club’s associate partner in Africa.
Both the entities have signed a three-year deal and the brand will be the club’s partner in the Middle East, North and South Africa.
In addition, the brand has been granted permission to use the French club’s logo as well as the collective image of its players in advertising activities.
Alex Sommers, a spokesman for the betting company, said, “This is great news. We are very pleased to cooperate with such a legendary club, which has a huge fanbase, not only in France but worldwide. Most recently, in 2021, the club became the champions of France, which is not easy because we all know what level of opponents contest this tournament. We want to offer Les Dogues fans the opportunity to get the most vivid emotions and a new online betting experience.
“For 1xBet, this deal is another important step in their global strategy to support football at all levels. We expect a lot from cooperation, and rest assured, this is not the last time that 1xBet brings good news this year.”
1xBet has also collaborated with other French top-tier clubs, it recently became the official partner of Paris Saint-Germain (PSG). Likewise, the operator became the team’s official regional partner in Africa and Asia, with plans to expand to other regions beginning next season.
LOSC are currently sixth on the points table with seven points and will look to gain momentum when they face Nice on September 1.