The company became an official regional collaborator of the Ligue 1 club in both Africa and Asia last month, and it is now expanding to other territories commencing with the following season.
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said, “We are delighted to welcome 1XBet as a regional partner of Paris Saint-Germain. 1xBET is well established in continents where the club has a great many supporters.
“1XBET is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries.”
Besides this, 1xBet has stated that it will launch marketing strategies showcasing the men’s professional football team in all the regions included in the deal.
Alex Sommers, Spokesperson for 1xBET, said, “Paris Saint-Germain is one of the world’s most popular football clubs. We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience.”