Lionel Messi becomes global brand ambassador of J&T Express

The footballer will unveil a series of social media and marketing strategies with J&T Express.

The Argentine football legend, Lionel Messi has inked a new collaboration with an express delivery company, J&T Express. In this deal, the Paris Saint-Germain (PSG) no.30 is set to become the first-ever global brand ambassador of the logistics service provider.

Similarly to J&T Express, which is dedicated to constantly giving back to the local communities in which it operates, Messi is a firm believer in serving society. Messi credits his team’s collective effort, both on and off the field, for much of his success.

According to the terms of the agreement, the footballer will unveil a series of social media and marketing strategies with J&T Express to promote the Indonesia-based corporation as a leading logistics provider and e-commerce specialist.

The agreement adds to the 35-year-old’s list of 2022 partnerships, which includes the Saudi Tourism Authority, Sorare, Bitget, and Socios.

Rachel Liu, Global Branding Director, J&T Express, said, “Messi is a generational athlete whose work ethic, humility and dedication align with the values that we imbue at J&T Express. Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business.”

On the partnership, Messi, said, “J&T Express has made remarkable achievements since its launch. We share many similarities in our passion and determination to never stop improving. Just as the sport of football unites millions across the globe, J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey.”

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