Lionel Messi teams up with as global brand ambassador

The agreement has been inked for three years.

Lionel Messi has signed a lucrative deal of reportedly more than $20 million with In this association, the Argentine legend will be the brand ambassador of the fan token company. 

The agreement between and Messi has been inked for three years. As per the partnership, the 34-year-old will promote the company to his 400 million followers, inspiring and encouraging fans around the globe to come together and transmit their love and support for their favourite teams by becoming a part of the most engaging sports community in the world. The former FC Barcelona player will also feature in several campaigns for the brand. “Be More” is the slogan for the forward’s first campaign as the company’s brand ambassador.

Speaking on this association, Messi said, Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best. Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love.  

“ exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join’s mission to create a more connected and rewarding future for fans around the world.”

Alexandre Dreyfus, CEO of, said, “Once in a generation talents like Lionel Messi make the beautiful game extra special for fans.

“At, what we are trying to do is ensure that fans, wherever they are in the world, feel that their support is valued, that it matters, that it is special.

“We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together. We have taken great strides forward in the last few years, but, if football fans know one thing, it’s that with Lionel Messi on your side anything is possible.” 

Messi made his debut at the age of 16 and has won 35 major trophies. He also has nearly 700 goals to his name – including 92 goals in a single calendar year. Messi has gathered seven Ballon D’Ors and eight Golden Boots, which is more than anyone else in the game’s history. has made its ground in the sports business arena by teaming up with some renowned teams and competitions globally – UEFA, Serie A, La Liga, AS Monaco, AC Milan, Inter Milan, Manchester City, Los Angeles Lakers, Chicago Bulls, LA Clippers and CPL

With this development, Messi has joined the likes of Tom Brady and LeBron James, who have already ventured into the crypto world. 

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