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Lionel Messi joins Sorare as an investor and brand ambassador

Messi and the NFT platform will collaborate to provide enhanced content and fan experiences.

Lionel Messi, one of the greatest football players of all time, has joined forces with Sorare as an investor and brand ambassador.

Ahead of the FIFA World Cup Qatar 2022, Messi and the NFT platform will collaborate to provide enhanced content and fan experiences. As part of the deal, the Paris Saint-Germain (PSG) forward has also acquired an equity stake in the company.

Speaking on the association, Nicolas Julia, Sorare’s CEO and Co-founder said, “We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”

Commenting on the development, Messi said, “Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world.”

Users of Sorare receive the privilege of staying connected with their favourite teams and players. The NFT platform also enables football fans to own and manage the cards of their favourite player. Sorare has rich experience in teaming up with globally well-known football teams, players and competitions – Liverpool, Bologna FCBorussia DortmundSerie AKylian Mbappe, and AS Saint-Étienne.

Ahead of this new partnership, Messi also signed the dotted lines as a brand ambassador with BYJU’S and Bitget

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