Legends League Cricket 2023: Sponsors Watch

The LLC have acquired a slew of partnerships, and with the league expanding, onboarding brands would not have been much trouble.

The marquee T20 tournament, Legends League Cricket (LLC) commenced its second season yesterday with defending champions India Capitals, led by Gautam Gambhir, squaring off against the Irfan Pathan-led side, Bhilwara Kings.

The LLC also has two new teams this year: Urbanrisers Hyderabad and Southern Super Stars. Therefore, six teams, i.e. India Capitals, Manipal Tigers, Gujarat Giants, Urbanizers Hyderabad, Southern Superstars, and Bhilwara Kings will compete for the prestigious trophy.

Furthermore, the tournament will be competed in an array of venues, including Dehradun, Jammu, Ranchi, Surat, and Visakhapatnam.

The T20 competition’s league stage began yesterday and will go on until December 4. Qualifiers 1 and 2 will be held on December 5 and 7, respectively, with the final game taking place on December 9. The LLC 2023 edition will feature 19 matches, which is four more than the first season.

This time around, as the league expands, fans’ excitement will undoubtedly be doubled. The organisers have additionally acquired a slew of partnerships, and with the league expanding, onboarding brands would not have been much trouble. Let’s take a look at the commercial partners for the LLC 2023:

Exclusive Ticketing Partner: 

Paytm: Paytm, an Indian international financial technology firm headquartered in Noida, specialises in digital payments and financial services.

Paytm Insider: Paytm Insider by Paytm is an online service that assists individuals in purchasing tickets or passes for events, travel, and food.

Official Fantasy Partner:

Dream11: Dream11 is a skill-based game in which users can assemble a team of real players for any forthcoming match and compete against other fans for substantial prizes.

Digital Collectible Partner:

Rario: Rario, the specialised NFT platform for the sport of cricket, allows its users to digitally possess and trade some of the most famous licenced moments.

Official Radio Partner:

Radio City India: On July 3, 2001, Radio City was founded, becoming the first private FM radio station in India. At 91.1 megahertz, it broadcasts from New Delhi, Lucknow, Mumbai, and Bengaluru. It provides music in the local languages, Hindi, and English.

Commercial Partner: 

Indian Railways: The Government of India’s Ministry of Railways controls Indian Railways, a statutory organisation that runs the country’s railway network. With a combined route length of 68,043 km, an operational track length of 102,831 km, and a track length of 128,305 km, as of March 31, 2022, it operates the fourth-largest national railway system in the world.

Official Outdoor Advertising Partner:

Mera Hoarding: The digitally-driven Indian outdoor advertising business, Mera Hoardings purchases, sells, and offers outdoor advertising solutions in the USA, Dubai, Sharjah, Abu Dhabi, and Qatar along with India.

Official Cinema Partner:

PVR INOX: The Gurgaon-centred firm, PVR INOX Ltd., previously known as PVR Cinemas, is an Indian theatre company. It was formed as a result of the merger of PVR Cinemas and INOX Movies. In 1997, PVR launched the nation’s first multiplex theatre in Saket, New Delhi, igniting the concept of a multiplex in India.

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