Lancashire Cricket has announced that Emirates, the world’s largest international airline, has extended the club’s headline partnership for another seven years, until 2029, making it the longest and largest sponsorship in English domestic cricket.
The extended agreement includes naming rights to the world-class stadium, Old Trafford, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast jersey, and strengthens one of the sport’s most known and renowned sponsorship.
Their collaboration began in April 2013, and with this extension, Emirates will continue to be the primary headline sponsor at the Lancashire-based cricket club, as well as appear on the front of the club’s T20 shirt for at least the next seven years.
This association with the club will continue to be part of Emirates’ prestigious portfolio of sports partnerships, which also includes Real Madrid, AC Milan, Arsenal, the Emirates FA Cup, Paris Saint-Germain, the International Cricket Council, Formula 1, global golf tournaments, and others in Australian Rules Football, tennis, and horse racing.
Daniel Gidney, Chief Executive at Lancashire Cricket, said, “This is an historic day for the Club, and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
“We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.
“The new partnership extension, as headline sponsor of Lancashire Cricket and Emirates Old Trafford until 2029, underlines how much both organisations value and benefit from the positive and on-going relationship. We are incredibly grateful for their support of the Club, and we look forward to working with their team over the next seven years and beyond.”
Over the years, the two organizations have collaborated on several events, including the well-known Emirates Catch a Six at the Roses Vitality Blast fixture and Emirates Lockdown Heroes in 2021, which paid tribute to those who made a substantial difference in the national and local fight against the COVID-19 pandemic.