Emirates extends ties with FA Cup

The Dubai-based airline company first signed a partnership deal with FA Cup back in 2015.

The world’s oldest club football competition, FA Cup, has officially announced the signing of a partnership extension with Emirates. Following this extension, the deal will now run until the end of 2024, Emirates will continue to be the title sponsor of FA Cup, which is known as “Emirates FA Cup”.

The Dubai-based airline company first signed a partnership deal with FA Cup back in 2015, which gave Emirates exclusive rights to FA Cup’s brand and properties. The deal was extended by three more seasons in 2018 after both agreed on the growth of their brands through this partnership.

Speaking on the occasion, Marzena Bogdanowicz, FA, Interim Head of Partnerships, said: “We’re extremely pleased to extend our established partnership with Emirates until 2024. Over the past six seasons, the combination of such a recognizable brand and the world’s most historic cup competition contributed towards significant investment back into football and allowed us to reach even more fans than ever before. Renewing this partnership as we emerge from a global pandemic is testament to our excellent working relationship and we look forward to the seasons ahead.”

Adding to it, Tim Clark, President of Emirates, said: “As the most prestigious and historic football competition in the world, the Emirates FA Cup is renowned for creating iconic sporting moments and providing a platform for grassroots teams and Premier League giants alike, to shine on English football’s biggest stage. These are some of the many reasons why we remain incredibly proud of our long-standing partnership with The FA and we look forward to continuing our partnership with the tournament for a further three seasons. As we look ahead to the 150th year of the tournament and beyond, we hope to connect even more fans to their favourite teams, both in the UK and across the world, so they too can experience the magic of the Emirates FA Cup.”

The Emirates FA Cup is the oldest and the biggest club competition. More than 700 clubs and 10,000 players across the English football clubs are associated with it.

Over 100 million domestic viewers tuned in throughout the competition last season, with 9.5 million for the final alone, which was aired in over 50 countries worldwide.

With the inclusion of BBC in the broadcaster’s list for the 2021/22 season, the viewership is bound to increase and the fans will be able to enjoy its 150th anniversary season free-to-air which will take place in November.

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