The Pakistan Super League (PSL) team, Lahore Qalandars have signed a new sponsorship deal with SmartCricket.com for the upcoming season. Following the collaboration, SmartCricket.com has been named as the Official Technology Partner of the Lahore-based franchise.
The new deal was announced on Instagram by the Qalandars which said, “We’re excited to announce that SmartCricket.com is the Official Technology Partner for @lahoreqalandars.”
SmartCricket is a sports technology brand that aims to help cricket coaches and players in improving their batting technique and overall performance through the use of technology.
SmartCricket’s software platform aims to provide complex and comprehensive biomechanics analysis of data. As technology advances, the brand pushes the boundaries of motion capture capabilities even further.
As professional cricket has the ideal mix of constants, variables, and skills, SmartCricket provides the ideal environment and opportunity to advance the mission of bringing a scientific revolution in sports.
Meanwhile, Lahore Qalandars also signed a strategic partnership with the popular video game series, PUBG Mobile. Along with this, they have also inked a sponsorship agreement with the Bank of Punjab.Â
As the official radio partner, the Lahore-based franchise has got onboard FM 100 Pakistan.
Moreover, the PSL franchise has also penned down a new association with Marina Sports City and Al-Noor Orchard as the real estate partners.
Lahore is the only team that is yet to win a PSL trophy. On January 29, Lahore Qalandars will face Multan Sultans in their first match of PSL season 7 at the National Stadium, Karachi.