Major Spanish football league La Liga has finally launched its subsidiary La Liga Tech along with a new World Padel Tour agreement.
The league has been coming up with numerous fan-oriented technology options for the World Padel Tour along with developing new fan experiences planned to elevate the sport’s global image.
The complete details of the agreement are yet to be confirmed and even though World Padel Tour’s director of communications, Enrique Marques, announced that the contract does include a platform for a new streaming product.
“We want to have a solid OTT platform, and we will build that with La Liga shortly. This is as far as I can go,” Marques said during the launch event.
Mario Hernando, chief executive of World Padel Tour, added: “La Liga Tech shows a completeness of vision when it comes to building and activating fanbases using technology platforms and data, with the added benefit of having demonstrated its success within La Liga.”
World Padel Tour intersects a firm portfolio of numerous customers on La Liga Tech’s roster. The list comprises MotoGP commercial rights holder Dorna Sports, pay-TV network Sky Mexico, and Belgian soccer’s top-flight Pro League.
It has however been announced that La Liga Tech’s variety of white label products and advisory expertise will focus on fan engagement, competition management, and content enhancement.
La Liga Tech’s competition management contribution comprises exclusive artificial intelligence (AI) and data analytics software, with optional tools across the schedule preparation and financial management sectors. This portfolio of products also contains data consoles that La Liga Tech confirmed will allow users to keep track of their digital ecosystems.
La Liga Tech’s chief executive Miguel Angel Leal said: “Sports and entertainment have an enormous opportunity to build on its emotional connection with fans by taking a data-led approach to understand fan behaviours and design modern, engaging, and profitable experiences.”
“Our products have been specifically created for the sector and are supported by the human resources that have turned La Liga into a digital leader over recent years.”