The Spanish football league, LaLiga, has announced the launch of a Masters in Business Administration (MBA) program in Sports and Entertainment in Doha, Qatar in 2022. This initiative was unveiled by the education unit of the league that is LaLiga Business School and its commercial partner, Aspire Zone Foundation (AFZ).
The MBA program includes a vast range of studies like marketing, media and entertainment, disruption transformation, innovation and entrepreneurship and other significant subjects. The association of expertise of the business school and AFZ’s elite sporting infrastructure would drive a high-quality education that will allow the graduates to flourish in their chosen careers in sports.
The initial period of the program would kickstart from February 2022 to November 2022 offering in-person classes in Doha and monthly webinars. The course will also inculcate an educational five-day trip to London and Madrid.
On this smart collaboration, Óscar Mayo, the Executive Director of LaLiga said, “For LaLiga, education is a key pillar of its philosophy as an Institution. We are very happy to have the opportunity to continue sharing LaLiga’s expertise in Middle East, in this case in Qatar. We are keen on learning from our partner, Aspire Zone Foundation, as well. This MBA reasserts LaLiga’s commitment to professionalize the sporting sector and, in tune with our slogan, ‘It’s not football. It’s LaLiga’, this puts us at the forefront of all leagues, not just in sporting terms but in educational standards too”.
The CEO of AFZ, Mohammed Khalifa Al-Suwaidi, also commented on this association and said, “Aspire Zone Foundation is recognised throughout the world as a pioneer in sports innovation and performance. As a global leader, we have partnered with the most esteemed organisations in the world to help us achieve our goals. Hence, comes our partnership with LaLiga. We are proud to collaborate with LaLiga to demonstrate the superiority of our integrated services model as we continue to draw ambitious inspirations from the Qatar National Vision 2030.”
AFZ signed an MoU with LaLiga in 2019 to develop and enhance sporting talent. AFZ has world-class venues, facilities, research and medical centres and has a strong portfolio in the sports and entertainment industry.